Starting a business is pretty much the easiest part of the whole process and there is a lot more to actually managing it than you probably know. Dealing with your business can be quite the challenge, especially if you are just starting out as a business owner, and something that you can do in order to help yourself out is choose the right tools to work with, which we believe will make all the difference. There are a ton of different tools of this kind that you can turn to when you find yourself in need for a good tool, however not all of them have been made the same and most of them probably won’t be a good fit for your business in the UK. One tool that we are pretty sure will suit your business, because it suits most niches, is Shopify. Shopify is a platform that can solve pretty much every ecommerce problem that you can think of and it has been built to be so easy to use that literally anyone can manage it. Today we are going to be taking a closer look at how to manage your business in the UK using Shopify, so make sure to keep reading in order to learn more about the online presence of your business.
We believe that the customers are the most important part of every business and because of that we also believe that you need to do everything you can to keep them happy. Something that Shopify really excels at is making sure that you have all the information you need that will help you make sure you can connect to the customers. Customer management is an extremely important part of why we love Shopify as a solution. The platform comes with a ton of different analytics and reports, and all of them will help you find out everything there is to know about your customers and their shopping habits. You will have information on when they shop the most and the least, which periods of the year they tend to be more active, which products they are most interested in and so on. Having this information can be very useful for you because it will help you create more targeted marketing campaigns that will address them directly and that is something that will definitely improve your sales. Customer management in this way will also allow you to create custom made offers and discounts for them, which is a great way for you to show them that you really care about them and appreciate them.
If there is one thing on every list of things that you really need to look for in a platform for your business in the UK, we can guarantee that inventory management is one of them. Managing your business is very difficult even when you only have one channel, but when you are working on more than one you can be sure that the challenges will be even bigger. This is exactly where inventory management comes into play. Shopify offers incredible inventory options that will help you work on another level. Since the Shopify platform works on mobile devices, you will be able to have a complete outlook of your entire inventory, right on your mobile device, like phone or tablet. You will be able to see exactly how much you have in stock, which channels are selling the most of which products, which products just aren’t selling enough and much more. An incredible feature that we particularly love is the automation options that come with the inventory solution. This is a very useful feature that will allow you to focus on other parts of your business because you won’t have to worry about keeping the stock up to date. You can simply put alerts so that the system knows when it needs to order, and it will automatically do it for you once it reaches a critical state. The goal of this solution is not for you to have too much stock, and it definitely isn’t to have too little, but it is to keep your inventory in the best and most ideal place possible.
When you have an online business that means that you will have to be sending orders out to your customers. And while this may seem like an easy thing to do, you would be surprised how many issues people experience with their fulfillment centers on a daily bases. Because of that, Shopify have created their own shipping center which is specifically meant to help the users of their platform, and having a tailor made solution for the platform that you are using is always the best way to go, in our opinion. The best thing about this part of Shopify is not what you will get from the solution, but it is also what you will be able to offer your customers. They will be able to track their orders in real time, get really fast shipping, while you will be able to get exclusive carrier rates because you are a Shopify user. Again, this is a solution that was designed to specifically work with the platform that you are using, so we believe that it is the best suited option that you have. Plus, there is also no need for you to worry about whether the shipper’s software will work with yours, since they are a part of the same company.
As we already mentioned, starting your business is a piece of cake when you compare it to all of the work that you will have to put in, in terms of business management. The UK has an extremely competitive market, so you want to make sure that you are doing the best you can to make sure your business stands out from the crowd and makes an impact to your customers, right from the very beginning. We really hope that by reading this article you were able to learn something and different.