Basic Guide to E-Commerce

How to Take Your Online Marketing Further

Yes, some still ask: What is online marketing?  Online marketing can simply be described as the practice of using web-based channels to propagate a message about a company, a brand, services or products.  This kind of marketing is targeted at potential customers. The techniques and methods used to take your online marketing further may include SEO or search engine optimization, display advertising, social media or email. The aim is to access potential customers using popular channels where people spend most of their time socializing, shopping, searching or reading. Incidentally, this actually happens online.

The advent of the internet and its use for business has resulted in many new exciting channels that may be used for marketing, advertising, and business branding. You can derive lots of benefits from furthering your online marketing techniques. Indeed, online marketing uses several digital mediums to engage, attract and convert potential clients to a particular business.

Traditional Vs. Modern

How does online marketing differ from traditional marketing techniques? Just to mention a few, traditional marketing techniques include advertising on radio, TV, using billboards or the print media. It is not easy to measure the cost of marketing products traditionally. What is clear is that it was often very expensive to engage in. For many potential advertisers, it was simply prohibitive. But that was before online marketing opportunities came.

Today, virtually anyone running an online or offline business can use the best techniques for online marketing to further online business. One of the greatest ways to do this is to create a personal or business website. This enables you to build campaigns for customer acquisition at very little cost. People who want to market the various services and products can easily experiment with many other techniques easily. Yet, some might ask: What are the benefits of all these methods?

     Benefits of Marketing

One great benefit that you can get from online marketing is the ability to gauge the impact of certain channels. You can also easily measure the ways in which the visitors interact with your channel. This channel might be a landing page or website. You can carry out further analysis to find out about the number of visitors that actually converted into paying customers. You may even determine the channels that are most effective at getting you, high-value customers. In a nutshell, you can quickly determine the factors below:


  • You can know the channels that are most cost-effective. You can determine which channels helped acquire new customers. These decisions may be based on the rate at which visitors actually converted to customers, factored with the real cost.
  • You can determine whether your email marketing campaign is actually effective. For instance, did it help drive repeat customers to your store? How do things compare with the situation before you launch your email marketing campaign?
  • Which category of customers exhibits greater potential for upsells and have strong engagement ethos?

      Marketing Tools

You can readily use certain tools to initiate and maintain a successful online marketing strategy:

Below are some of these tools:

Search Engine Marketing

Social Media Marketing

Events & Webinars

Content Marketing

A/B Testing & Website Optimization

Display advertising


Marketing Analytics

Video Marketing

Marketing Automation

Customer Relationship Management (CRM)

       Marketing campaigns

It is true that online marketing brings opportunities for growth of businesses. This online presence is usually achieved through the Internet.  Using this, businesses can increase their audiences. There are, however, certain challenges associated with all the methods of marketing listed above. First, marketing strategies can easily become impersonal. This can happen due to the virtual nature of the content and the manner in which the message is delivered to the desired audience.

Businesses must always fill their strategy for online marketing with a strong perception of the customer’s needs and preferences. To succeed in doing this, businesses must use important techniques like user-testing, surveys, and in-person conversations. By doing this, you can achieve a lot to further your online business.

It is possible for online marketing to be a crowded and highly competitive affair. Certainly, the opportunities to provide services and goods to both local and faraway markets can be empowering and ensnaring. As a businessman, remember that the competition faced can also be significant. Companies investing in such online marketing can find it difficult to capture the attention of visitors due to the high number of businesses that market their services and products online. As a marketer, you need to develop good balance. You must build a really unique brand. Do not forget to test and build your marketing campaigns using the various channels available.

       How to Begin

The first thing you need to do so as to get started with your marketing campaign is to analyze your goals and ensure they are actually measurable.  Ask yourself: Do you hope to sign up 100 more customers? Do you want to generate 1,000 leads to your process of sales?  If so, you need to build a reasonable email subscriber base.

Next, you need to decide about how exactly you want to construct an online presence. Ensure that the method you settle on will actually help you achieve your goal. Perhaps you wish to build an e-commerce site.  In case you have an interest in publishing content that drives awareness and increases subscribers, you should consider setting up a blog. A simple landing page or website with a form for lead capture can help you begin to develop a powerful brand, generating great traffic.  You can use the free Google Analytics platform to help you measure how successful you are progressing towards your ultimate goal.

Simple Methods

Use some simple, tried and tested methods to achieve your goals. For example, you can leave brochures, posters or leaflets around your local town. In this manner, you will let potential customers have a chance of seeing these and learning about your business. Additionally, you can set up events or promotions at the nearest coffee shop. In a nutshell, you need to be really creative, even proactive with your marketing endeavors.


You can succeed beyond your wildest imagination in furthering your online marketing using the great methods outlined above. Go ahead and implement what works for you.

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