Behind most successful businesses, there is a slogan that captures the heart and culture of a company. Take, for example, Amazon, the online retail giant that is re-defining how consumers are shopping today. Their slogan completely captures what the company stands for. Amazons motto is ‘work hard, have fun, make history.’ The words in their slogan define what Amazon is all about. These words capture their work ethic, their infinite ambition, in addition to their dedication to excellence. A business slogan generator can help you come up with a great slogan for your brand.
Is a slogan all that important?
In the cutthroat markets today, both for physical stores and online stores, you want to use every tool at your disposal to better connect with consumers. You also want to differentiate your brand so that it stands out from the competition.
Tools that can help you achieve these are logo and slogan makers. The whole need for advertising is so that consumers can see your brand and know what product or services you offer. But it is an exercise in futility if your company does not have a logo as well as a slogan.
The reason behind having a logo and a slogan is because they possess powerful recall abilities. The purpose of an ad is so that a consumer can see and remember your company. Slogans and logos are usually what consumers will recall in a commercial and associate it with the service or product.
Creating a Slogan that represents your company or product can be hard to come up with as it demands creativity and patience. Fortunately, you can utilize the service of free slogan generators that can help you come up with a catchy slogan for your company.
One definition of a slogan is a group of words that summarizes what your company is all about. A good tagline should evoke positive feelings associated with your brand. It usually consists of five words or less.
What to consider when creating a slogan
When creating a slogan, you want to think about the below pointers and see how they can fit within your motto.
- Be sure to have a logo
Logos are potent symbols that provide your brand with a visual representation. Slogans are carefully arranged words that give voice to your brand. One can say that a fitting motto is the audio of your brand. Either of these alone is not powerful enough to capture your imagination as when they are combined. So make sure to create a stunning logo for your company and then develop a catchy slogan. These two working together are incredibly powerful to both your employees as well as consumers of your product.
Slogans are not cast in stone and can always be changed much, later on, to reflect the change of products or capture the heart of new campaigns.
Some companies have been known to have more than one slogan.
- Allow yourself adequate time
Before slogan generators came to be, creating a slogan more often meant hiring a creative company or individual to come up with one. The approach to slogans creation has changed drastically today. Thanks to online free slogan generators such as Shopify, Get Socio, Procato Sloganize and SloganGenerator.org, to name a few.
What has remained a constant in slogan creation is understanding the nature of a company, it’s goals and products. The creativity to capture all information in a few words is often beyond the ability of most people, including the business owners. Thankfully, a slogan generator can help you jump-start the process by providing you with numerous suggestions that will likely fit what you are looking after. You can always tweak the results to come up with a better version that you feel sounds better.
Allow yourself time to think over the suggestion and ran the ones that you like through friends, or even staff members before deciding on which one to choose.
- Who is your target audience
In any business, understanding your target audience is a crucial factor as it helps you in creating a slogan that connects them to your brand. As a business owner, you should also go a step further to translate your slogan in different languages to make sure that it is not offensive to other Geographies where you intend to launch your product.
The best way to understand your targeted audience is putting yourself in their shoes. That way, you stand a better chance of choosing a slogan that is most likely to connect with consumers of your product.
- Keep it simple
What may be most memorable about a tagline can be the simplicity. Slogan generators are pretty good at churning out simple slogans that are relevant to businesses. It is hard to beat the simplicity, as is the case with the slogan ‘ just do it’ by Nike. So simple, yet so powerful and memorable.
Business owners today are lucky as technology has put numerous tools at their disposal, making tasks such as logo creation and slogan development a much more relaxed and quicker job.
A slogan generator takes into account all the above pointers and more to come up with words that are relevant to your business and your audience. It strives to keep the slogan short and witty. Depending on your business, the generator sometimes succeeds in injecting a little humor into a suggested slogan.
The best part is that a business owner can go live quicker and start selling products on a website that looks professional. The reason is that getting a logo has been made easier through logo designing tools. Generating a slogan to accompany your logo is also straightforward and quick when using a slogan generator for free. In essence, you can now build an e-commerce website, company logo, slogan, and have your website and products selling online in several hours.