Technology has forever changed the retail shopping experience. Most companies are investing in paid media advertising, (AdWords, display, social ads, SEO, email, etc.) to increase downloads, signups, sales, leads and customer acquisitions.
So much information can be gathered - but how does a company quantify the return on marketing investment? Which campaigns are the most effective?
Investing in marketing is imperative therefore it is important for a company to know whether or not their marketing strategy is working to maximum Return on Marketing Investment. One method this article speaks about is attribution modeling which can be used as a method of assigning a value to user touch-points that contribute to the result of a conversion or purchase, and then assigns a value to each. With understanding of how your customers are interacting with your ads and different marketing channels, you can learn to optimize your marketing plan.
A simpler and faster method of quantifying your return on marketing investment is to call the experts at Mx3 Metrics. Our software quickly measures and computes your data into quantifying information any time you need it. And you can quickly create customizable reports!
Contact us anytime for a free consultation.