The most important part of any website, business or personal, is by far the domain name that the website will have. That is the very first impression that anyone will get about your website and since we assume you want that impression to be a good one, which means that the domain name needs to be good and representative of you or your brand. If you believe that you are ready for a domain name registration, then we are actually going to advise you to read this article first because in it we are going to talk to you about three questions that you need to ask yourself before you register a domain.
Is the domain name the right size?
When it comes to the size of the domain name, this is an area that can get kind of complicated because it is important for it to not be too long, but it cannot be too short either, however keeping it long enough and short enough is also important. Confused? We’re not surprised, but what matters is that finding that balance is key. You need to make sure that the name is short and memorable, but not too short because that can actually give you the opposite effect. For example, when you take something like PizzaScience.com and compare it to PastaSci.com, what you get are two completely different outcomes. The first one may be longer, but the fact that the second one has an abbreviation makes it that much more difficult for people to remember it. Take a good look at your domain name and see if there is anything that you can do in order to improve the size of it.
Is it brandable?
When reading your domain name out loud, does it sound like the website of a brand? If yes then you are on the right track, but if it doesn’t then you need to make changes before the domain name registration. The best way to come up with a domain that is suitable for a brand is to keep it simple, memorable and add some novelty to it. You should try to avoid elements such as numbers or hyphens because they make the domain name sound unnatural and make it unnecessarily complicated. If you already have some of those elements in your domain name, then definitely make sure to remove them for a much more brandable feel.
Is it easy for people to pronounce?
Even though a lot of your visitors won’t be pronouncing your domain name out loud, you still want them to be able to do so and the reason for that is the fact that the brain processes things that are easy to pronounce a lot quicker and that makes people remember them more. If a person doesn’t have to struggle to pronounce the name of your website, they will remember it with ease and that means that they will keep coming back. If you combine this with the previous question that we spoke to you about, then you can see that making easy to spell, removing all unnecessary additions and making it easy to pronounce are a winning combination, so make sure to take a look at your domain name and see what you can do to improve it in those aspects.
Once you register a domain name there is no going back, so if you ask us it is better to be safe than to be sorry. We hope that you found this article interesting and that you will take the time and ask yourself these important questions before your domain name registration. We encourage you to do so because that may even end up saving you a lot of money in the long run.
6 Strategies to Use if Your Domains Extension is Not Available
Your perfect domains extension is taken? What do you do? Here are 6 strategies to use if your domain is not available!
Let’s face it – a part of the struggle or building and running a business in today’s digital age is finding the right domain name and domains extension. You have a great idea for a business name, you design business cards, start the paperwork, share your idea with the people around you and when you go to register the domain name, you discover that the name you want is taken. You are devastated. So, what do you do?
Do you change the name somehow? Do you give up your perfect domain name or domains extension? Do you add random words? Do you choose a weird domain ending?
As a business owner, this is probably one of the toughest situations. This situation makes you rethink your entire business strategy. Again, what do you do when something like this happens?
As you know, selecting the right domain name, as well as, domains extension is important as the domain is a big part of the SEO strategy and will impact your overall importance. If you make a mistake, it can negatively affect your SEO in the long term.
When running a website, blog or ecommerce store, a large amount of traffic will come from people who search your business. It is called a navigational search. This is just one of the reasons why it is good to use your brand name.
Worry not as we have alternatives that will work for you. Here are 6 strategies you can use if your domain name or domains extension is not available:
- Try to buy it – This is one of the first things you can try to do. Even though this is a simple solution, a lot of people don’t consider it. They search the domain name and once they see it is taken, they immediately give up. That doesn’t always have to be the case. We advise you to contact the owner directly and see if he is interested in selling the domain. Use whois.com to discover the owner’s contact information.
- Add a verb to your domain – This is a great strategy and there are two benefits if you consider it – you can still use the brand name in the URL and you don’t have to consider another domains extension.
- Extend your brand in the URL – Did you know that until 2016, Tesla Motor didn’t use tesla.com as this domain was already taken. Instead, they used teslamotor.com. The catch when using this strategy is to make sure you don’t use any word to extend your brand. The word has to be relevant and say something about your business and your products.
- Consider a country code top-level domain – Even though .com is a global domain extension, the ccTLDs or country code top-level domains are just as popular and trustworthy. In some cases, the ccTLDs are actually more important than .com extensions.
- Consider alternative TLDs – Sometimes, if the domain name is already taken, it automatically means that .com is taken. But wait, don’t panic just because .com is taken. You can always consider alternative TLDs. Choose a top-level domain that is related to your business niche.
- Use a domain hack – The domain hacks are creative strategies to use alternative TLDs to make a phrase or a word. They have a high novelty factor which means they are super easy to remember. Keep in mind that domain hacks are not for everyone. If you think you have a trendier brand, don’t hesitate and try them out.
So, which of these strategies will you use?
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